The Phoenix Suns’ new City Edition uniforms have been leaked and they look pretty much exactly like the ones from last year. They really missed out on a chance to get creative.
When the the Phoenix Suns unveiled new orange statement jerseys before the season, there were strong opinions both in favor and against their modern look, however most everyone agreed the uniforms pushed the envelope.
On Wednesday, the new City Edition jerseys made their way around the internet, and they look almost identical to last season’s version, except they are black instead of purple.
These “Los Suns” jerseys feels like the designers reverted back to their old ways of not taking risks. They could have done SO much with these jerseys.
First, and maybe most obvious: Valley Boyz. How did they not lean into Valley Boyz?
Imagine Kelly Oubre and the Suns running out of the tunnel and unveiling jerseys that have “Valley Boyz” across the chest.
They would be the top-selling jerseys in the league, and most certainly the top-selling Suns jersey ever. And no matter what you might think is the reason the league does these cool, special edition jerseys, one of the main reasons is to make money.
It seems that the Suns just threw in the towel on this year’s City Edition jerseys. This is a team that is completely new from its coaches to its players. It even has a new modern orange jersey it wears on Fridays. This was a chance to continue that trend, but sadly, these are a replica from last year; just a change in color.
The Suns will likely wear these on December 21st against the Houston Rockets on what they are calling the Dos Equis Latin Night (which ranked 19th on the Suns promo ranking). The Suns wore the same version of these last year on Latin Night as well.
It would be a little different if the Suns fully embraced Español and used “Los Soles” but it seems they could not fully commit to this idea. What’s left is this strange Spanglish hybrid, “Los Suns.” It is kind of like Taco Bell using, “Live mas” as their slogan instead of, “Viva mas.”
Also, while it is true Phoenicians fully embrace the city’s Latino influence and there is a large percentage of Spanish-speaking residents, there is so much more that makes up the Valley. They could have easily mixed it up this year with a different theme and worn last year’s Los Suns jerseys on Latin night.
All-in-all, this Phoenix Suns team has a different identity than in recent years. The City Edition uniforms were a chance to have some threads to match that swagger, not to mention jerseys fans from all over would swarm to buy and wear.
A new team deserves special jerseys, and unfortunately, the Phoenix Suns missed an opportunity to capitalize.