Phoenix Suns vice president of digital operations Jeramie McPeek spoke to the Internet marketing company Vertical Measures (my day job) at the beginning of the year, making predictions about where social media and sports are headed in 2010. He also discusses Jared Dudley’s use of Twitter, the Suns’ social media setup, and the importance of better [...]

[Read more →]

Cavaliers 109, Suns 91

PHOENIX — With nine of the next 11 games at home, you would think the Suns would finally have a chance to take a deep breath. But according to Alvin Gentry, there is no room for relaxation.
Gentry explained that there is no way that his team can think about its home record [...]

[Read more →]

PHOENIX — The Suns’ marketing team coined the phrase Planet Orange a few years back to encompass the idea that all Suns fans share an almost familial bond on this planet.
At the #SunsTweetUp during Tuesday’s game against the Spurs, Suns tweeters came together like a bunch of long-lost cousins at a family reunion.
Unfortunately I didn’t [...]

[Read more →]

One of the things I like least about Twitter is the fact that sometimes it feels like you’re having conversations with complete strangers, as even tweeps you interact with on a daily basis are people you have never met.
That’s why all @PhoenixSuns fans on Twitter should attend Tuesday’s second annual Tweet-Up when the Suns take [...]

[Read more →]

PHOENIX — Suns vice president of digital operations Jeramie McPeek will offer some insights into the Suns’ social media machine tonight at an Arizona interactive marketing association social event.
McPeek, AKA @SunsWebmaster, plans to share some stories and examples of how the Suns use social media, Twitter in particular, the medium on which the Suns have seven players [...]

[Read more →]

The Phoenix Suns love Twitter. Most of the roster has a Twitter, and even head coach Alvin Gentry has joined the fun (although he doesn’t use it much).
Jared Dudley is probably the most active tweeter on the team and regularly plugs his Twitter, asking for more followers. But it wasn’t Dudley who got himself in [...]

[Read more →]