Steve Nash's newest project: Consigliere

Forget most ridiculous, Steve Nash might really be the most interesting man in the world.

We live in a day and age when players like Antoine Walker go bankrupt despite making more than $110 million in their careers and the NBA has to warn players to save their millions so they don’t run out of cash in case there’s a lockout.

And then there’s a player like Steve Nash, who has his own production company — which has produced pieces for Vitamin Water and Nike as well as an ESPN “30 for 30″ videocharitable foundation, sports club and soon-to-be MLS franchise (as a part owner).

Now Nash is adding one more major project to that list by helping launch a firm called Consigliere that The Wall Street Journal describes as “a hybrid marketing consultancy and venture capital firm” that “will offer fee-based marketing services, as well as seed-stage capital” to developing firms in the sports, e-commerce and durables sectors.

Somehow, he still makes time for this day job with the Phoenix Suns.

“I realize I’m not going to play basketball forever,” Nash told Ad Age. “But I want to learn, grow, do something creative. … I don’t want to be stuck after basketball going, ‘What’s going to give me life now?’ I wanted to give myself options to do the things I love so when I’m done playing, I don’t have to be a coach or a broadcaster.”

When Nash does finally retire (which might not be for a few years considering how well he played last season) he will have his pick of what he wants to do. With his financial resources, eclectic interests and many side projects that he’s managed to juggle as a player, there will be no shortage of options.

Wrote Ad Age of Consigliere:

Consigliere is betting on a trend in the VC world that has seen little guys get a leg up on the big ones. By some estimates, less than a quarter of all funds raised last year were less than $100 million, and lowered technology costs are making it easier for start-ups to get off the ground. Given the size of Consigliere’s fund, it won’t invest in every company it consults with and won’t buy start-ups outright, but will take minority and, in some cases, majority stakes in the firms.

With the financial windfall they earn over the course of their careers, NBA players who don’t waste it all on cars and strippers have the opportunity to get involved with any passion they fancy.

For Steve Nash, that means a world of opportunities, such as Consigliere, await once he finally hangs them up.

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