PHOENIX — Suns vice president of digital operations Jeramie McPeek will offer some insights into the Suns’ social media machine tonight at an Arizona interactive marketing association social event.
McPeek, AKA @SunsWebmaster, plans to share some stories and examples of how the Suns use social media, Twitter in particular, the medium on which the Suns have seven players and more than 20 employees.
“We’re really using it in a lot of different ways, whether as a communications channel, a sales vehicle or a powerful tool for engaging with and growing our fan base,” McPeek said.
McPeek will be discussing social media in a panel format with D-backs senior director of marketing Karina Bohn during this “interactive” and “unscripted” presentation entitled “Engaging Fans Through Social Media: How It’s Done By The Suns and Diamondbacks,” said AZIMA President Arnie Kuenn.
At the door admission costs $45 for AZIMA members and $55 for non-AZIMA members for this event at Tempe Mission Palms that starts at 6 p.m. (I know, I know, you’d have to TiVo Suns-Mavs). This price includes a light dinner and two beverages along with networking time with some of the Valley’s top marketers.
Most importantly, you will get to hear McPeek discuss how his team has helped build the Suns into a social media superpower as well as how the Suns have turned to the Internet to market their product in these months leading up to 2010.
“I think there have been a number of challenges that we have faced this season, a couple of them being the economy and the lower expectations for our team, compared to recent years,” McPeek said. “We had so much success over the course of four seasons that fans were disappointed by the fact that we missed the playoffs last season, and they didn’t know what to expect coming into this year. Thankfully, our team has surprised everyone, coming out strong and winning a lot of games early on, and our fans are starting to buy tickets once again and really get behind an exciting basketball team.”
Kuenn, who runs the Internet marketing company Vertical Measures (full disclosure: my employer), said he’s been very impressed with the Suns’ efforts in the social media marketing realm.
“The Suns are absolute leaders not only in professional basketball, but leaders in all of professional sports when it comes to leveraging social media and engaging clients,” Kuenn said. “Being an avid Suns fan and an Internet marketer, I participate myself in some of the Suns’ online programs. During a Suns game it is easy to follow a Twitter stream of many fans following the game at that very moment. Then you have Suns players and staff who are actively participating such as Jared Dudley with his JMZ. All of this helps build a fan base and loyal following.”