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	<title>Comments on: Your @PhoenixSuns: Breaking down barriers and embracing the digital world through social media</title>
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	<link>http://valleyofthesuns.com/2009/09/14/your-phoenixsuns-embracing-the-digital-world-through-social-media/</link>
	<description>Phoenix Suns basketball blog. The hottest source in the Valley for Suns news, rumors and analysis with a fresh perspective from ESPN&#039;s TrueHoop affiliate.</description>
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		<title>By: Twitter troubles for Amare&#124; Valley of the Suns</title>
		<link>http://valleyofthesuns.com/2009/09/14/your-phoenixsuns-embracing-the-digital-world-through-social-media/comment-page-1/#comment-27615</link>
		<dc:creator>Twitter troubles for Amare&#124; Valley of the Suns</dc:creator>
		<pubDate>Mon, 30 Nov 2009 17:25:06 +0000</pubDate>
		<guid isPermaLink="false">http://valleyofthesuns.com/?p=7221#comment-27615</guid>
		<description>[...] Phoenix Suns love Twitter. Most of the roster has a Twitter, and even head coach Alvin Gentry has joined the fun (although he doesn&#8217;t use it [...]</description>
		<content:encoded><![CDATA[<p>[...] Phoenix Suns love Twitter. Most of the roster has a Twitter, and even head coach Alvin Gentry has joined the fun (although he doesn&#8217;t use it [...]</p>
]]></content:encoded>
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		<title>By: TrueHoop eBook Suns preview&#124; Valley of the Suns</title>
		<link>http://valleyofthesuns.com/2009/09/14/your-phoenixsuns-embracing-the-digital-world-through-social-media/comment-page-1/#comment-23193</link>
		<dc:creator>TrueHoop eBook Suns preview&#124; Valley of the Suns</dc:creator>
		<pubDate>Mon, 26 Oct 2009 07:50:54 +0000</pubDate>
		<guid isPermaLink="false">http://valleyofthesuns.com/?p=7221#comment-23193</guid>
		<description>[...] has been shipped off to Cleveland, but the Suns’ social media presence will still be stronger than ever in [...]</description>
		<content:encoded><![CDATA[<p>[...] has been shipped off to Cleveland, but the Suns’ social media presence will still be stronger than ever in [...]</p>
]]></content:encoded>
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		<title>By: Talking Twitter with the coach's daughter&#124; Valley of the Suns</title>
		<link>http://valleyofthesuns.com/2009/09/14/your-phoenixsuns-embracing-the-digital-world-through-social-media/comment-page-1/#comment-20171</link>
		<dc:creator>Talking Twitter with the coach's daughter&#124; Valley of the Suns</dc:creator>
		<pubDate>Sun, 20 Sep 2009 18:49:44 +0000</pubDate>
		<guid isPermaLink="false">http://valleyofthesuns.com/?p=7221#comment-20171</guid>
		<description>[...] Your @PhoenixSuns: Breaking down barriers and embracing the digital world through social media Sponsors, buyouts, injuries and more&#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] Your @PhoenixSuns: Breaking down barriers and embracing the digital world through social media Sponsors, buyouts, injuries and more&#8230; [...]</p>
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	<item>
		<title>By: &#8220;Don&#8217;t You Talk Ugly to Me!&#8221; &#187; Blog Archive &#187; My interview with ValleyoftheSuns.com</title>
		<link>http://valleyofthesuns.com/2009/09/14/your-phoenixsuns-embracing-the-digital-world-through-social-media/comment-page-1/#comment-20010</link>
		<dc:creator>&#8220;Don&#8217;t You Talk Ugly to Me!&#8221; &#187; Blog Archive &#187; My interview with ValleyoftheSuns.com</dc:creator>
		<pubDate>Thu, 17 Sep 2009 20:26:57 +0000</pubDate>
		<guid isPermaLink="false">http://valleyofthesuns.com/?p=7221#comment-20010</guid>
		<description>[...] who better to go to for the second part of ValleyoftheSuns’ in-depth look at social media and the NBA than Alexis Gentry [...]</description>
		<content:encoded><![CDATA[<p>[...] who better to go to for the second part of ValleyoftheSuns’ in-depth look at social media and the NBA than Alexis Gentry [...]</p>
]]></content:encoded>
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		<title>By: Rediscovering Marcus Williams &#124; 48 Minutes of Hell</title>
		<link>http://valleyofthesuns.com/2009/09/14/your-phoenixsuns-embracing-the-digital-world-through-social-media/comment-page-1/#comment-19854</link>
		<dc:creator>Rediscovering Marcus Williams &#124; 48 Minutes of Hell</dc:creator>
		<pubDate>Wed, 16 Sep 2009 13:19:11 +0000</pubDate>
		<guid isPermaLink="false">http://valleyofthesuns.com/?p=7221#comment-19854</guid>
		<description>[...] Michael can be found at Valley of the Suns, where he&#8217;s currently thinking through the Suns&#8217; approach to social media. [...]</description>
		<content:encoded><![CDATA[<p>[...] Michael can be found at Valley of the Suns, where he&#8217;s currently thinking through the Suns&#8217; approach to social media. [...]</p>
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		<title>By: Bucksketball.com - TrueHoop Network Milwaukee Bucks Blog</title>
		<link>http://valleyofthesuns.com/2009/09/14/your-phoenixsuns-embracing-the-digital-world-through-social-media/comment-page-1/#comment-19808</link>
		<dc:creator>Bucksketball.com - TrueHoop Network Milwaukee Bucks Blog</dc:creator>
		<pubDate>Tue, 15 Sep 2009 16:28:00 +0000</pubDate>
		<guid isPermaLink="false">http://valleyofthesuns.com/?p=7221#comment-19808</guid>
		<description>[...] we&#8217;re talking about social media, there is a great article at Valley of the Suns, a Phoenix Suns blog on the topic.  Worth the click I assure [...]</description>
		<content:encoded><![CDATA[<p>[...] we&#8217;re talking about social media, there is a great article at Valley of the Suns, a Phoenix Suns blog on the topic.  Worth the click I assure [...]</p>
]]></content:encoded>
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		<title>By: Tuesday Bolts &#8211; 9.15.09 &#124; Daily Thunder.com</title>
		<link>http://valleyofthesuns.com/2009/09/14/your-phoenixsuns-embracing-the-digital-world-through-social-media/comment-page-1/#comment-19805</link>
		<dc:creator>Tuesday Bolts &#8211; 9.15.09 &#124; Daily Thunder.com</dc:creator>
		<pubDate>Tue, 15 Sep 2009 15:01:05 +0000</pubDate>
		<guid isPermaLink="false">http://valleyofthesuns.com/?p=7221#comment-19805</guid>
		<description>[...] Great piece from Michael Schwartz of Valley of the Suns on social media and the NBA: &#8221;For years, fans could only view their NBA heroes through the lenses of the media and a PR-savvy league. Players were towering, athletic fish in a fish bowl, only to be gawked at on the court before leaving the confines of the arena to lead their own private, mysterious lives. Fast forward to this offseason, and anybody with an Internet connection knows who Jared Dudley worked out with this summer, what disguise Steve Nash wore when playing pickup ball in China and even that Amare Stoudemire was going in for more eye surgery in July – before the team made an official announcement or a beat reporter broke the news.&#8221; [...]</description>
		<content:encoded><![CDATA[<p>[...] Great piece from Michael Schwartz of Valley of the Suns on social media and the NBA: &#8221;For years, fans could only view their NBA heroes through the lenses of the media and a PR-savvy league. Players were towering, athletic fish in a fish bowl, only to be gawked at on the court before leaving the confines of the arena to lead their own private, mysterious lives. Fast forward to this offseason, and anybody with an Internet connection knows who Jared Dudley worked out with this summer, what disguise Steve Nash wore when playing pickup ball in China and even that Amare Stoudemire was going in for more eye surgery in July – before the team made an official announcement or a beat reporter broke the news.&#8221; [...]</p>
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		<title>By: Artur Mascarenhas</title>
		<link>http://valleyofthesuns.com/2009/09/14/your-phoenixsuns-embracing-the-digital-world-through-social-media/comment-page-1/#comment-19794</link>
		<dc:creator>Artur Mascarenhas</dc:creator>
		<pubDate>Tue, 15 Sep 2009 13:08:02 +0000</pubDate>
		<guid isPermaLink="false">http://valleyofthesuns.com/?p=7221#comment-19794</guid>
		<description>Very good post, Michael. For me, being away from USA and with very few TV material about NBA, the Internet is more than necessary.

I am still learning to use social media to talk with other Suns and NBA fans, but it&#039;s great to see that there&#039;s a huge road ahead in terms of what the organizations and the fans/costumers can achieve working together.</description>
		<content:encoded><![CDATA[<p>Very good post, Michael. For me, being away from USA and with very few TV material about NBA, the Internet is more than necessary.</p>
<p>I am still learning to use social media to talk with other Suns and NBA fans, but it&#8217;s great to see that there&#8217;s a huge road ahead in terms of what the organizations and the fans/costumers can achieve working together.</p>
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		<title>By: jdbasketball</title>
		<link>http://valleyofthesuns.com/2009/09/14/your-phoenixsuns-embracing-the-digital-world-through-social-media/comment-page-1/#comment-19793</link>
		<dc:creator>jdbasketball</dc:creator>
		<pubDate>Tue, 15 Sep 2009 12:35:23 +0000</pubDate>
		<guid isPermaLink="false">http://valleyofthesuns.com/?p=7221#comment-19793</guid>
		<description>i think tweeting is here to come for sure. congrats to the suns for picking up on it so quickly!</description>
		<content:encoded><![CDATA[<p>i think tweeting is here to come for sure. congrats to the suns for picking up on it so quickly!</p>
]]></content:encoded>
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		<title>By: Patrick Hodgdon</title>
		<link>http://valleyofthesuns.com/2009/09/14/your-phoenixsuns-embracing-the-digital-world-through-social-media/comment-page-1/#comment-19792</link>
		<dc:creator>Patrick Hodgdon</dc:creator>
		<pubDate>Tue, 15 Sep 2009 12:29:33 +0000</pubDate>
		<guid isPermaLink="false">http://valleyofthesuns.com/?p=7221#comment-19792</guid>
		<description>Great piece Michael, very well done. The Wolves are also ahead of the curve with their #Twolves Chatterbox on their website that collects and posts all T-Wolves talk on social media. It&#039;s great to see teams like them and the Suns among others really embracing the great new developments of social media.</description>
		<content:encoded><![CDATA[<p>Great piece Michael, very well done. The Wolves are also ahead of the curve with their #Twolves Chatterbox on their website that collects and posts all T-Wolves talk on social media. It&#8217;s great to see teams like them and the Suns among others really embracing the great new developments of social media.</p>
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